PRESIDENT and ceo contigocreative, llc
Alexandra Matlock is a Memphis-based entrepreneur, businesswoman and civic leader with a passion for building stronger communities and empowering clients to reach their goals.
Alexandra is the founder of ContigoCreative, a boutique marketing firm that provides essential insight on how clients can speak to the needs and values of Multicultural and Latino communities. A native of Medellín, Colombia, Alexandra uses both her personal and professional acumen to partner with businesses and organizations to help them reach these growing and crucial markets. She recently built on ContigoCreative’s impressive track record of success by partnering in ContigoCulture, a dynamic team of experts that works to empower clients thought culture transformation.
Through these ventures, Alexandra serves a diverse portfolio ranging from insurance companies to sports teams to national haircare brands. ContigoCreative also organized the Multicultural & International Career Expo for five years, working with luminaries like FedEx, First Tennessee Bank and Regional One Health to serve as a beacon for keeping multicultural talent at home.
Alexandra’s diverse career also includes a tenure as Operations Manager of LaPrensa Latina, a Hispanic newspaper; and her current role as a Gallup Certified Strengths Coach. As a Gallup Certified Coach, Alexandra uses the neuroscience knowledge and experience she gained during four years of medical school to guide people of all ages through the enriching process of discovering what they do best, learning to develop their talents and utilizing what they learn to enhance their life.
Since moving to Memphis in 2006, Alexandra has been a leader in many of the city’s most influential events, committees, boards and fundraisers. She has helped plan the Memphis Latino Leadership Awards, Dia de los Muertos at the Brooks Museum, and the Multicultural Breakfast of Leadership Memphis. She served on the Mid-South Food Bank fundraising committee among others, as Development Committee Chairman for United Housing, and on the Board of Directors of Leadership Memphis. Currently, she is a member of the Better Business Bureau Board of Directors and past President of the Mid-South Latino Chamber of Commerce, which she helped found in 2015. Alexandra is a member of City of Memphis Mayor Jim Strickland’s Multicultural Coalition and an active participant in the Excellence in Governance for Better Boards program.
Alexandra is an alumna of 2013 Leadership Memphis Executive Class and earned the Memphis Elite Eleven Award, presented to 11 women for their commitment to making a difference in the community. Recently, she received the Women in Business Award, which is given to five women for their diligence to succeed and make a difference.