Owner, Partner, Brand Strategist at Hemline Tailored Brand Strategies
Nearly 25 years of experience in marketing, branding and advertising has enabled Cynthia to become one of the sharpest strategic planners and brand developers in this market. Her ability to think conceptually while simultaneously attending to the smallest of details allows her to walk with clients from beginning to end. She’s served clients in nearly every major business sector, focusing on product launch, corporate strategy and branding.
In 2003 Cynthia and her business partner Kelley Morice started the only certified, minority-owned, all-female advertising agency in Memphis, growing from two people and two accounts to a workforce of 10 and serving more than 100 clients—from start-up and nonprofit to Fortune 500—over the last 14 years. Hemline is active in the Greater Memphis Chamber, Mid-South Minority Business Council, American Advertising Federation and the Public Relations Society of America. Hemline has won numerous ADDY, VOX and MARCOM industry awards, and has twice been awarded the Community Spirit Award from the Memphis Farmers Market.
In 2007, Ballet Memphis approached Cynthia for a marketing plan. Ten years later, Cynthia and her Hemline team serve as a complete marketing department for Ballet Memphis, planning and managing all strategy, marketing, public relations, advertising and digital presence for the brand.
Cynthia received a bachelor’s degree in marketing from the University of Mississippi and an MBA in marketing from the University of Memphis. She has been honored as Marketing Professional of the Year from the American Advertising Federation and a Memphis Business Journal Top 40 Under 40. She has been listed as an Inside Memphis Business Power Player for the last 10 years, is a graduate of Goals for Memphis (now New Memphis Institute) and has served on the boards of Grace-St. Luke’s Episcopal School, Junior League of Memphis and Midtown Memphis Development Corporation. She is the immediate past President of the American Advertising Federation Memphis and last year’s Senior Warden of Grace-St. Luke’s Episcopal Church.
Adventure-seeker and multi-tasker. Traveler, researcher, supermom to twin 11-year-olds, Cynthia represents the crossroads of Southern charm and sophisticated, strategic thinking, and for Hemline, she fills both roles.