Executive Director of National Direct Marketing at ALSAC/St. Jude Children’s Research Hospital
As Executive Director of National Direct Marketing for ALSAC/St. Jude Children’s Research Hospital, Tabitha Glenn is responsible for direct response fundraising through television, mail, web and phone. Her team of nearly 40 is responsible for the yearly acquisition of over a million new donors, ongoing relationship engagement of one-time and monthly donors and the reactivation of lapsed donors. Her duties include strategic oversight of 15 direct response programs including creative and content creation, campaign planning, database segmentation, business logistics, budget tracking and analytical evaluation. As a member of ALSAC’s leadership team, she also assists with growing the St. Jude brand into a leading brand worldwide.
Tabitha received her bachelor’s degree from Arkansas State University in communications/advertising and she’s currently pursuing her Executive MBA from the University of Memphis. Tabitha currently serves as Board Member at Large for the Junior League of Memphis where her efforts support numerous neighborhood revitalization programs including Memphis Athletic Ministries, First Works, GROW Berclair, GROW Binghampton, Impact America, the Refugee Empowerment Program and Habitat for Humanity.